Digital Marketing for Schools — Strategies and Solutions

Email marketing

Schools have a unique opportunity to showcase their talents and engage their local communities. Whether you run a small primary school or a large secondary institution, email messaging is a great way to communicate with existing and prospective families. While email has struggled somewhat since the advent of social media, email marketing for schools remains a solid strategy for the education sector. If you want to engage, nurture, and sell your school to prospective students and their families, email is a trusted and reliable platform.

Search engine optimisation

Digital marketing strategies for schools should always include some SEO. Also known as organic marketing, SEO is about ranking high on Google and other search engines to bring more people through your virtual door. There are two main aspects to SEO: on-page SEO involves content that you publish, and off-site SEO involves links from third-party sources. There’s a lot of voodoo surrounding the art and science of SEO, but a dedicated digital marketing agency for schools can help ensure positive results.

Search engine marketing

If SEO is ‘organic’ search, then SEM is ‘commercial’ search. SEM involves placing advertisements on Google and other search engines in an effort to generate new leads and attract new students. Ads can be placed almost anywhere, including third-party websites and search pages. When you create an online ad, you pay for specific keywords, which may be related to locations, products, or services. While marketing services for schools don’t always include SEM campaigns, they can be incredibly powerful.

Social media marketing

Social media has taken over many aspects of our lives, and it’s had a significant impact on the marketing world. SMM is about building a presence on social media channels, either through organic content or paid ads. Digital marketing services for schools often involve comprehensive SMM strategies, including different campaigns for Facebook, Twitter, and Instagram. SMM is a great way to attract interest in your school and boost engagement from existing parents and guardians.

Video marketing

While content will always be ‘king’ online, video represents an exciting opportunity for schools. Whether you publish videos on your website, on social media, or directly on YouTube, videos are a great way to excite interest in what you’re doing among existing parents and guardians. If a single picture tells 1,000 words, then a short video is surely the most effective way to tell your story and market your school to the world.

If you want to engage existing parents and families or generate interest among the wider community, a dedicated marketing agency for schools can help. At Digital Schools, we are a digital marketing agency for the education industry. For more information or advice, please reach out to our friendly team today.