Sadly, many school website designs are so disorganized that they leave prospective and current parents tearing their hair out with frustration because they can’t find the information that they need. In this post, we examine some simple strategies to ensure that your next website design ticks more boxes than just looking good!
An effective email marketing campaign can save time, boost engagement and at the highest level grow enrolments. Follow these simple steps to get started or refine our current email marketing strategy to boost enrolments and engagement in your school.
Success comes from doing things differently. If you are using the same parent engagement techniques you were using last year or the year before – you are already falling behind. Here are 2 practical things you can do today to help get parents involved in the learning.
Video has all but overtaken the internet – and really it’s only just begun. Mark Zuckerberg said in 5 years time Facebook content will be nearly 100% video based. Schools that invest in a video marketing strategy should see benefits instantly to enrolments and engagement – but as their video collateral increases, they will be best placed to dominate the online marketing space.
A powerful website experience has the ability to change someones thinking. It’s the reason that successful organizations spend an extraordinary amount of money keeping theirs up to date all year round.
If you only have 5 minutes and limited expertise there is a very simple hack you can implement on your school website to boost the number of tours you book – in some cases significantly.
Did you know that if your school website doesn’t make an immediate positive first impression to someone who is looking at you for the first time then your chances of securing that family just took a hit? And that is before they even know what your product (the education you are offering) is like. In this post we will give you a couple of tricks to keep the attention and make that first impression count!
The longer I work in this business the more convinced I am that everything comes down to this - BELIEF. I would start by saying that once people have absolute belief in what you are telling them, you then have the ability to positively influence them. You need to be...
I spend so much time working in schools and hearing first hand the sales pitches that are used to sell to new parents. And because of that I end up doing quite a bit of work coaching principals and assistant principals through the process of undoing some ineffective...
For those that have to sell your school - be it tours, open nights, information evenings or just face to face with a current parent that you already have ... read on. I have a secret selling weapon for you! Now.. you can't box this article into selling to just...
The traditional school website is officially dead. A brand new concept in online marketing for schools has been developed and schools that move first on it are cashing in at the enrolment table!