The Digital Schools Blog
“Success comes from doing things differently”
parent & COMMUNITY engagement | PRINCIPAL & TEACHER LEADERSHIP | inspirational stories for change and more
Here’s to those who have always seen things differently. The ones who follow a vision, not a path.
Keep thrusting, there is always another way, a better way, a bigger way. One that lifts up humanity. Breaks down our barriers. And heals the landscape. You are the difference between the world as it was and the better place it will become.
And different is the one thing about us, that will always be the same.
Modern marketing tips for a successful school
For a business to thrive in the modern, digital world, it needs a strong marketing plan to reach audiences through multiple channels. This is the same for schools, with traditional methods no longer enough to ensure success. However, this can be a daunting process for...
Simple ways to connect with your school community better
When the school bell rings and the classroom door closes, parents are commonly left in the dark about what goes on when it's time for the chalk to hit the blackboard – at least until they are able to converse with their child’s teacher. We live in a new...
How to Organise Your School Website For Easy Navigation
Sadly, many school website designs are so disorganized that they leave prospective and current parents tearing their hair out with frustration because they can’t find the information that they need. In this post, we examine some simple strategies to ensure that your next website design ticks more boxes than just looking good!
Why Schools Should Use Email Marketing to Nurture Prospective Parents
An effective email marketing campaign can save time, boost engagement and at the highest level grow enrolments. Follow these simple steps to get started or refine our current email marketing strategy to boost enrolments and engagement in your school.
2 Easy Ways To Instantly Boost Parent Engagement
Success comes from doing things differently. If you are using the same parent engagement techniques you were using last year or the year before – you are already falling behind. Here are 2 practical things you can do today to help get parents involved in the learning.
4 Reasons Why Schools Should Use Video Marketing to Boost Engagement
Video has all but overtaken the internet – and really it’s only just begun. Mark Zuckerberg said in 5 years time Facebook content will be nearly 100% video based. Schools that invest in a video marketing strategy should see benefits instantly to enrolments and engagement – but as their video collateral increases, they will be best placed to dominate the online marketing space.
2 Website Tips that Help Engage Prospective Parents
A powerful website experience has the ability to change someones thinking. It’s the reason that successful organizations spend an extraordinary amount of money keeping theirs up to date all year round.
5 Minute Hack to Book More School Tours
If you only have 5 minutes and limited expertise there is a very simple hack you can implement on your school website to boost the number of tours you book – in some cases significantly.
2 Proven Steps to Enrol More Students using a ‘Customer Journey Optimisation’ Strategy
Did you know that if your school website doesn’t make an immediate positive first impression to someone who is looking at you for the first time then your chances of securing that family just took a hit? And that is before they even know what your product (the education you are offering) is like. In this post we will give you a couple of tricks to keep the attention and make that first impression count!
Shortcuts To Enrolment Success: Creating Belief To Sell
The longer I work in this business the more convinced I am that everything comes down to this - BELIEF. I would start by saying that once people have absolute belief in what you are telling them, you then have the ability to positively influence them. You need to be...
You Only Need “ONE-THING” To Successfully Sell Your School
I spend so much time working in schools and hearing first hand the sales pitches that are used to sell to new parents. And because of that I end up doing quite a bit of work coaching principals and assistant principals through the process of undoing some ineffective...
The Secret Sales Weapon For School Tours
For those that have to sell your school - be it tours, open nights, information evenings or just face to face with a current parent that you already have ... read on. I have a secret selling weapon for you! Now.. you can't box this article into selling to just...
Why The Traditional School Website Is Dead
The traditional school website is officially dead. A brand new concept in online marketing for schools has been developed and schools that move first on it are cashing in at the enrolment table!
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Change Making Communities
Underpinning everything we do at Digital Schools is a deep desire to create positive change in the world. Whilst we look like a website company, we are more than that. We are an education company that uses websites as a tool to help you share positive, inspiring and educational messages with the world.
Acknowledgment of Country
Digital Schools would like to acknowledge that we live, work, learn and play on the lands of the Aboriginal and Torres Strait Islander people's – who are the oldest continuing culture in human history and the traditional owners of the land we now call Australia. We acknowledge the wisdom and diversity of these people and seek to learn from and be inspired by their culture. We are grateful for the dignity they show us in allowing us to share this land with them. Our pledge is to continue to work to bring more awareness to topics that the elders past, present and emerging bring our attention to and take meaningful action to create positive change here in Australia and the wider world.