by Digital Schools | Digital Marketing
A great looking website is impressive and showcases you as an organization that is on the ball. A great website experience, on the other hand, can turn visitors into leads and leads into enrolments. Let’s look at 2 simple strategies that you can consider working...
by Digital Schools | Digital Marketing
By Richard Mills – Founder (Digital Schools) All schools want families to come on tours right? If that is the case it’s vitally important to make it super clear to them that that is what to want them to do. We often forget when we are too close to our...
by Digital Schools | Digital Marketing
One of the big trends we are seeing in online marketing in 2018 is building a strong ‘Customer Journey Optimisation’ strategy (or CJO). The more we de-humanise the selling process by using technology to sell our school (think the school website, email...
by Digital Schools | Digital Marketing
The longer I work in this business the more convinced I am that everything comes down to this – BELIEF. I would start by saying that once people have absolute belief in what you are telling them, you then have the ability to positively influence them. You need...
by Digital Schools | Digital Marketing
I spend so much time working in schools and hearing first hand the sales pitches that are used to sell to new parents. And because of that I end up doing quite a bit of work coaching principals and assistant principals through the process of undoing some ineffective...
by Digital Schools | Digital Marketing
For those that have to sell your school – be it tours, open nights, information evenings or just face to face with a current parent that you already have … read on. I have a secret selling weapon for you! Now.. you can’t box this article into selling...
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